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Deliciously Ella

Our Story

Deliciously Ella exists to help people live better, to be useful to our community, and to grow together.

Every day we work to cultivate positive change, sharing delicious, natural, plant-based recipes and food products with the aim of building the world’s leading plant-based platform.

A Note from Ella, founder

I started Deliciously Ella in 2012, never expecting it to become what it is today. In 2011, following my second year at university, I suddenly became very unwell, and went from being a normal student to effectively housebound in a matter of months. I spent the next few months in and out of hospital having countless scans, tests and procedures. Eventually I was diagnosed with Postural Tachycardia Syndrome, alongside a few other syndromes. The condition affected the functioning of my autonomic nervous system. I struggled to control my heart rate and blood pressure, which meant that when I stood up my heart rate spiked at 150–180bpm (a normal heart rate is 60– 100bpm), my blood pressure dropped and I was so dizzy I couldn't move. It felt like my head wasn't connected to my body. I had chronic fatigue, brain fog, IBS, acid reflux, various other digestive issues, a host of infections, headaches, pain all over my body and a growing sense of depression and anxiety. It was a chronic, relatively invisible illness that meant I spent most of the next year in bed or confined to my house, taking all sorts of medications (peaking at 25 different types a day), none of which made a tangible difference.

I was only 21 at this point and the condition almost destroyed me. It unravelled everything I knew about myself and took me to absolute rock bottom. Rock bottom, however, changed my life. I knew I couldn't continue along the trajectory I was on; I was either going to give up or dig deeper than I thought I had the ability to do and find a solution. I chose the latter and began a period of research into what could help me. This took me into the science of nutrition, looking at the latest research on how our lifestyles and our food choices impact our health.

So, in May 2012 I changed my diet overnight, swapping my standard western diet - lots of quick convenience foods, not much fruit and veg - for a wholefood, plant-based diet.

Twelve years ago, the question of whether your diet could affect your health was not at all part of the mainstream conversation and there was a real lack of resources available. I couldn't find healthy, delicious, plant-based recipes, so I set about creating them myself and Deliciously Ella was born.

I was making it up as I went along, trying new recipes in my parents' kitchen and finding new ways to make simple foods taste great. I couldn't cook when I started, so I was jumping in at the deep end. If you're not a confident cook, then know that if I can get the hang of it, so can you. I promise it's easier than you might think!

Learning to cook took time, as did regaining my health. It was a slow journey initially, not an overnight fix. It often felt like two steps backwards, one step forwards, but I persevered in the knowledge that I had little to lose and over the next few months and years my health stabilised. I started to feel like myself again, and I've been off my medication for over eight years. I never take my health for granted now and my own experience is what drives me to grow Deliciously Ella, making a nourishing life as easy and delicious as possible.

Love, Ella Mills

The Deliciously Ella Timeline

2012

Ella started the Deliciously Ella recipe website, writing simple, plant-based recipes from her parents kitchen in the hope that changing her diet would improve her health.

Deliciously Ella
2012
2014

Deliciously Ella takes off as Ella's health improves, amassing over 130 million hits on the website. Ella starts teaching cooking classes, hosting supper clubs and writing the first Deliciously Ella cookbook.

Deliciously Ella
2014
2015

The first book, Deliciously Ella, becomes the UK's best-selling debut cookbook ever, spending eight weeks at number 1 on Amazon. Ella and Matthew meet, get engaged. and Matthew joins Deliciously Ella as CEO to start their new business together. Our first cafe opened in December 2015.

Deliciously Ella
2015
2016

We launch our first food products: a range of energy balls, into Starbucks, Whole Foods and Waitrose. A wide range of products are now listed in over 10,000 shops across the UK and Europe. Our second cafe on Weighhouse Street (where our restaurant now is) opens.

Deliciously Ella
2016
2017

We launch our breakfast range (now the largest free-from granola brand in the UK) and our best-selling oat bars. Ella and Matthew win the EY Rising Star Award at the Entrepreneur of the Year Awards in London.

Deliciously Ella
2017
2019

The Deliciously Ella App launches, which is now the no.1 plant-based recipe app in Europe.

Deliciously Ella
2019
2021

Our central London restaurant, Plants opens and Deliciously Ella launches in Ireland and Switzerland.

Deliciously Ella
2021
2022

Deliciously Ella launches into Austria. Our new food products brand, Plants by Deliciously Ella, launches exclusively into Waitrose.

Deliciously Ella
2022

...and we are just getting started!

Ella’s Favourite Products

Ella’s Favourite Products

The best thing about being the Founder of Deliciously Ella is the unlimited supply of delicious, 100% natural, plant-based food products. Here are a few of my favourites.

Hazelnut, Pecan & Maple Oat Bar
Snacks 5.0
Salted Almond Caramel Cup
Snacks 5.0
New
Roasted Hazelnut Swiss Chocolate
Chocolate 5.0
Cacao & Almond Energy Ball
Snacks 5.0
Cashew & Cranberry Fruit, Nut & Seed Bar
Snacks 4.5
Almond, Apple & Raisin Granola
Breakfast 5.0
Roasted Peanut Protein Ball
Snacks

Delicious Ways to Feel Better

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